samharrelson's Blog

If you’re running a large network of blogs that relies on linkbait and porn to draw quick traffic volume (like Valleywag’s parent company Gawker Media), then relying on the click through rate of display advertising is by all means a great way to monetize eyeballs (even if those eyeballs are as useless as a late stage glaucoma patient’s).
However, Facebook’s deals with a completely different audience (and maturity level) than Valleywag or Gawker Media (with the exception of LifeHacker).  So, for Owen Thomas to pontificate about Facebook’s sure demise because of low CTR’s is just silly and ignorant.
The Reach Students blog notes that a campaign on Facebook drew a 0.04% click-through rate — a dismal respons...