affiliates4u news's Blog

 

After yesterday’s news that buy.at had acquired lightstate. The spending spree continues. Today, TradeDoubler has acquired all shares in The IMW Group, which includes The Search Works and those companies trading as The Technology Works.
The newly combined entity will confirm TradeDoubler as one of the largest online marketing companies in Europe.
The purchase price amounts to £56 million and will be paid in cash and bank guaranteed loan notes.
The IMW Group consists of two trading entities, 'The Search Works', a well established search engine marketing agency and 'The Technology Works', a technology provider for search engine marketing which is in an investment phase, whose products include 'BidBuddy®' - a search management technology....