Paul Smith's Blog

There were a few raised eyebrows internally when I suggested we pay our affiliates more money. Talk of “commercial viability”, “job losses” and “bottom line profits” came into conversation almost as often as those pesky men in white coats that have tailed me throughout my career. Luckily everybody in the office knows that it only takes a few whiskeys and the MD is anyone’s. So we racked our brains to determine the best way to incentivise the affiliate community - 15% to all affiliates who send 100 sales in the month? 16% to all affiliates who send over 1000 clicks maybe? In the end we gave up thinking of clever ways to limit our generosity and decided we’ll give all affiliates 20% commission for the entire month of August! So whether you send one click, one sale or...