10k's Blog

I sat down at my desk this morning and booted up my pc, and conducted the usual routine of checking a few search terms while my other programs loaded up and I was hit with something quite strange. It seems that Google has integrated ‘local’ results above the organic listing when you search for a service in any location. A search for hotels in Manchester produces:

After google’s algorithm update last week, this is a major step forward in search - meaning that actual businesses will be returned before the organic listings, This will have repurcussions particularly in the travel industry, as it will make it more difficult for brokers and consolidators to rank highly for location specific searches, as they don’t physically have a hotel/car rental depot etc ...