nim-b's Blog

Even since I started working in Affiliate Marketing, one of the subjects that seems to come up repeatedly is that of ‘leakage’. It has nothing to do with plumbing (an easy mistake to make). For the uninitiated, this is traffic sent from an affiliates website that is lost, either through links to another site, through a prominent phone number which the customer calls, or various other methods. This results in sales not being credited to the affiliate. (more̷