Fraser's Blog

In a press release from Tradedoubler on the 26th July they announced the acquisition of all shares in The IMW Group which includes The Search Works and The Technology Works. The Search Works was founded in 1999 and offers search engine marketing services throughout Europe. The Technology Works have a few different technical products including BidBuddy which is a paid search big management tool and Diallog which is an ROI tracking tool for telephone calls.
All in all that’s going to be an interesting combination. I suppose there is the obvious benefit of cross selling services to clients. The Search Works have around 100 clients who I bet will be getting the affiliate marketing sales pitch soon and the 1400 advertisers that Tradedoubler have can expect the same for SEO &am...