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sgpratley's Blog

Affiliate Marketing vs the Tradgedy of the commons
Tue, 28 Aug 2007 18:47:06

I was just reading David Hawk’s piece on how affiliate marketing ‘killed itself’, along with some well written critiques by Kieron from UKOffer and Jason from Loquax.
David likens the affiliate channel to a concept called the tragedy of the commons.
Bear with me while I explain the concept, then explain why David is so far wrong.
The [...]

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