pepperjam's Blog

No, that’s not a typo. If there’s one thing everyone seems to agree on at Search Engine Strategies, San Jose it’s the ABT’s of Search: Always Be Testing. Ken Mohn, Pepperjam’s VP of Search, and I just returned from an enlightening session entitled “Ad Testing: Research & Findings”. The speakers discussed different techniques that they use to optimize every aspect of a Text Ad: Headline, Descriptions, Display URL and Landing Page. This is something we’ve been very passionate about at Pepperjam over the past few months and it was very encouraging to hear everyone speaking so enthusiastically about the success they’ve seen with these techniques. The consensus here is that Testing should be a continuous process; you should always...