Aurel's Blog

Well, this is not new Google launched a beta version of its Pay per Action model in March this year and extended it globally in June still as a beta, but in a recent speech Marissa Mayer called it the holy grail.
Why? Well anybody involves in emarketing knows that CPA (cost per action) or PPA is good for an awful lot of reasons: it reduces your cost of acquisition, helps you get a better grip on your budget and your spend, drives your ROI up, increases transparency…BUT in the case of Google, I would not call it the Holy Grail yet.
Looking at the model I would like to share my pros and cons with you so you can have an idea of what we are dealing with
Google PPA is only available as a beta for Adsense customers (so using the Google content network not the Google searc...