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Affiliate marketing don’ts
Tue, 25 Sep 2007 10:41:11
Long ago I created a post on affiliate do’s, now I tried to put together a list of don’ts.
1) Affiliate is not a cheap media: Merchants seem to think affiliate marketing is a miraculous media that does not need investment and will get you a great ROI in no time. Well, guess what you cannot expect something for nothing! AM is a great media and it does deliver fantastic results but you have to invest to get something back. I am not talking only money but TIME. Affiliate need to be motivated, informed, they need to be in a competitive position so all their efforts are worth the pain.
2) Do not overpower your network: Networks are great and in 99% of cases the people I worked with were top consultant who were taking really good care of my programs.  BUT I will say ...
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