By Michelle Anthony, Programme Executive
Here at R.O.EYE we consider programme reporting to be a large part of our jobs and many of our systems are geared up for accurate reporting. Indeed, we have just launched a swanky new reporting tool, Icon, but it is not just client reporting which is important to efficient programme management, but affiliate reporting as well.
The frequency of validations varies from client to client, but we make an effort to feedback to affiliates at least once a week. On certain programmes we are able to do this more often to keep publishers up to date on pending leads and conversions on a near daily basis. In addition to this and the key word reporting available in Tracktor, we can offer bespoke reporting tailored to the needs of the affiliate.
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