JakeCop's Blog

A simple way of increasing your conversions on your e-commerce website is by looking at how many steps it takes your users to find and purchase a product.
Go through your website yourself and see how many actual steps it takes you to firstly find a product, this should be no more than three, i.e.
Home Page >> Category >> Product >> Add to shopping Cart
There are ways of arranging your navigation to try and get the optimum results from this, also think about your most viewed and sold products and show these straight away on your home page, this way you reduce the number of clicks i.e.
Home Page >> Product >> Add to shopping Cart
That’s the first step, next lets look at the purchase funnel. Regardless if you use your own payment gateway or a providers (Goo...