sivask's Blog

The biggest fear that stalks PPC advertiser is click fraud. Click fraud is a massive issue in PPC advertising. Statistics reveal that 38% of all clicks are frauds - and that is a big number. Search engines make comforting noises, but the fact is that they make money when click fraud occurs. So even though they may make the right sounds and install anti-fraud software, there is no escaping the fact that they make money out of fraud clicks. You will be surprised to know that search engines make 99% o f their money from advertisements. Also, search engines do not have a solid mechanism to compensate a victim of click fraud.Conversion ratio is another worry. Though industry experts say that around 10% is a good conversion ratio, the information is not definite and may be skewed due to statisti...