sivask's Blog

Experts opine that Google PPC is awesome for IT and hardware, while Yahoo PPC is superb for consumer products. The question is not which one you need, the question is whether you need them at all: For example, if your website specializes in Nuclear Power Plant Plumbing (joke!), then you should avoid not just Google or Yahoo, but all th e other search engines and latch on to a site that offers nuclear engineering or some kind of nuclear-related services or products. LOL.The thing is that you need to crack your audience profile and decide if your audience is the type that will click on PPC ads that sell products and services.Do you have adequate traffic? If you have low traffic and have no plans to increase then is no point going for a PPC affiliation. You have to be serious about your websi...