Gavinio's Blog

By Mark Kuhillow, Managing Director, R.O.EYE 
The affiliate marketing industry has been talking about the potential opportunities mobile presents for a long time now. During the final quarter of each year, mobile is usually in every industry expert's top 5 predictions of ‘next year's things to watch out for'.
I have already listened to numerous presentations and speeches so far this year on the subject of mobile marketing, given by various thought leaders from the digital media industry. But in 2007, the mobile debate has had a slightly different feel. It finally seems as though the tipping point has been reached and mobile is proving to be a communication tool which the digital media industry can monetise.
Why is this happening now? My own view is that the key inhibitors...