mainlime's Blog

I’ve been experimenting with the new Facebook Ads platform. My ads have been running for a bit over 24 hours and have resulted in 20 clicks and zero sales which has cost me $1.63 (about 77p). The point of this post though isn’t about Facebook ads themselves but about my perceptions of the kind of person who would click my ad.
I’m advertising a digital photo frame which I thought of as being a geeky male gadget so I targeted males 18-35 with interests listed in photography and/or computers. Hardly anyone clicked. So out of curiosity I created a second ad, exactly the same as the first but this time targeted to females of any age who list photography as an interest. Here’s the results after one day:

Click through rate for the ad targeted at women is se...