getvisible's Blog

I'm helping a friend/client set up an ecommerce site. So every week I'm going to profile the "ins and outs", the pitfalls and learning's that I've come across during those seven days.The story so far:The person used to do the PR for Crystal Clear Boxes, which lead to some very high-profile people buying from the site. From this a strong relationship was built up with the site owner, who in time, decided that he'd wish to focus on the fulfillment rather than the marketing side of the business.This is where I come in. It was agreed that myself and a Tanya Arturi would create a site (ok manage the creation of the site) and market it using my SEO, PPC, Social Media, Affiliate Marketing and Project Management skills, whilst Tanya would effectively fund it and manage the PR and traditional marke...