GameWyrd's Blog

What did you make of Ask.com's "Information Revolution" ad campaign? It was put together and promoted by Fallon and Profero. Ask.com has given the digital brief to Grand Union now. According to Kate Nettleton of Campaign (sub needed), Profero, who worked on the guerrilla campaign and had Ask.com's business for five years, politely declined to repitch for the work. It isn't uncommon for an agency to refuse to pitch but whenever it happens I certainly take notice.I gather Hyper (which is the digital arm of Fallon), Agency Republic and Glue (sister agency to iProspect via Aegis parents) did take part in the pitch.So what's the challenge that Grand Union now faces? It's Google. Search marketing is worth about £1.2 billion in the UK (with current exchange rates that's about a trillion billion*...