Gavinio's Blog

By Chris Worthy, Programme Executive
Discount codes and vouchers have been a long term favourite with merchants as a method of passing discount back to the customer. Discount codes can vary from short term, product specific offers to generic long term codes. Discount code sites are the platform that that make discount codes available to everyone.
Obviously, consumers love voucher codes as they can see an instant reduction in basket value as a result of entering a code. Often this can be more favorable than a cash back site where the order has to be tracked, validated and credited to the customers account over a matter of months before the benefit can be reaped. They are also available to non-cashback site members – another attraction.
Of course offering discount codes on ...