3wdl's Blog

During my presentation on Viral Marketing at SMX last week, I mentioned the idea of piggy backing trends to gain coverage for your own product or service. Well it just so happens that we had a perfect example of that just last week, and we’ve finally managed to track down the evidence.
When Bebo announced the launch of its OpenMedia project, I wrote a post about what this might mean for destination sites such as Joost.  The next day I arrived at work to find an email from someone* saying that they had seen the blog post mentioned on Sky News the night before. Following some further investigation, it turned out that Sky News has a show which looks at stories that are generating coverage in the blogosphere (sorry Andrew!) and the Bebo story was one of the stories that they covere...