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The Guardian reports that the Royal Armouries have launched a new site aimed at encouraging young people not to carry knives. No To Knives was created for ‘just’ £85,000 and the idea behind it, according to museum director Peter Armstrong, is
to do someonthing worthwhile & relevant for the community in return for taxpayers money
In order to drive traffic to the site Royal Armouries have signed up a host of media partners with young audiences, including MTV & Kiss FM, who have pledged to deliver over £2.5 million of advertising. Apparently the next stage of the campaign will involve working to integrate the site with other platforms such as Facebook.
Whilst this is all utterly commendable, and seems to be successful judging by the number of ‘ta...
to do someonthing worthwhile & relevant for the community in return for taxpayers money
In order to drive traffic to the site Royal Armouries have signed up a host of media partners with young audiences, including MTV & Kiss FM, who have pledged to deliver over £2.5 million of advertising. Apparently the next stage of the campaign will involve working to integrate the site with other platforms such as Facebook.
Whilst this is all utterly commendable, and seems to be successful judging by the number of ‘ta...
Tagged:
Cat: Youth
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Personally I think the website and the campaign is a colossal waste of public money. No young person considers the government when deciding whether to carry a knife any more than they do when deciding whether to have sex or take drugs.