By Gavin Hudson, Technical Solutions ManagerĀ
Inspired by a post on Lee’s blog - Last Click Commissions - Still Relevant in 2007 / 2008? there has been a bit of chatter recently about the validity of last click as a tracking and de-duplication method. For those unfamiliar with the term “last click” we use it to mean the system of attributing the sale to the online channel that ... Read the full story