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Blurring lines between CPA and CPC
Thu, 29 Nov 2007 18:09:16
As our main focus for the last 12 months has been price comparison I thought I would make some notes as to how the landscape has changed for affiliates working in this area. 12 months ago we were fairly new to the game so we didn’t have a previous Xmas season to compare with. This year has been good overall for our network of sites and we’ve generally seen good return on investment. Our 2 and bit years in CPC have passed rather quickly and we’re now starting to think what we should be doing for 2008. More on what we come up with when the next frantic 8 weeks has passed us. Needless to say, we have some ideas and generally think there’s plenty more life in the comparison space for affiliates with the right balance of skills and experience. A large cash pile to fund Â...
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