RobertB's Blog

Below is the abstract from my MA dissertation I wrote while studying Interactive Marketing at Bournemouth University Media School. I think although it could be re-adressed some of it is still pretty interesting.
It is about one possible reason for dropped shopping baskets online.
If anyone is interested in reading the whole 20,000 words i will upload it, just let me know.
Abstract
Research suggests that from 25% to 75% of [online] shopping baskets are
abandoned, resulting in an apparent substantial loss of revenue to global online
Business. Previous explanations for abandoned baskets have focused on
consumers ‘changing their minds’ and website design and usability issues. As a result suggestions for overcoming this have focused on design and ...