RobertB's Blog

Brand bidding has long been a bug bear of many affiliates, not only due to the fact that some see it as an “old boys network” but also the fact that content and generic PPC affiliates are likely to lose sales off the back of it.
The usual buying cycle in terms of search runs from top level generics to products specific generics to brand, so from “CD” to “Chas and Dave CD” to “HMV”, it is not difficult to prove that generic searches often result in a sale via a brand keyword.
So where do Cash Back sites sit in the mix? I have spoken to a few affiliates who have noticed that clients who don’t work with the large cash back sites tend to convert much better than ones which do. There have long been these thoughts in the industry, ...