Lake Star Media's Blog

For the first few weeks in Decemebr the online Checkout battle has turned in the favour of Google as the traffic to the new Checkout tools website has overtaken the of paypal Paypal according to stats produced by Hitwise.
The difference in traffic is minimal with a 0.05% difference in share.
Initial suggestions though report this does not neccessarily indicate more users are spending with Google as analyisis of downstream from the two payment sites indicates more users are leaving Google Checkout and returning to retailers sites, potentially as a result of users abandonng thier transaction.
We expect the competition will continue to heat up between these two Giants, hopefully to the advantage of the user as each strive to gain market share through increased user experience a...