R.O.EYE's Blog

By Andy Mitchell, Programme Manager R.O.EYE
I wonder how many articles with that title have been written? 100’s? 1000’s?
Well this one is written from the point of view of an affiliate manager, and asks the question why “content is king” for an affiliate programme….
When launching an affiliate programme, you look for some quick wins that will bring in volume. This is fairly straight forward and generally involves working with some talented PPC affiliates who can add value to the programme immediately. Follow this up with ensuring that the merchant is placed on cashback sites and strategically supplying offer codes to discount code sites, you can be reasonably sure the programme will start to bring in some quick results. Obviously you’ll w...