3wdl's Blog

I love The Guardian, I really do. They’ve got a great website (which they’re slowly redesigning), their paper looks so much better than just about any of its competitors and, between their Technology & Media sections, they have some of the best coverage of this sector of any of the broadsheets. Which is why I’m slightly disappointed that they aren’t tying offline & online marketing together.
Last week my colleague James was given a Guardian branded travel-card wallet which included a booklet of vouchers offering money off the cost of The Guardian & The Observer. Knowing that I’m a dedicated Guardian reader, & being a very nice chap, James gave the wallet & vouchers to me. Obviously I was thrilled about this, especially when I noticed t...