It's hard coming up with a catchy name for a new service that breaks the mould. After much discussion, we settled on Arena for Business. It's been a while coming, but we've grown organically (much like many of our plants and flowers, wines and chocolates) and the clamour for a business proposition has meant we've just launched one.
ArenaFlowers.com was launched in 2006, based on a different model to the rest of the flowers industry – we import direct from Holland's flower markets and send direct to the customer. This means we offer some of the freshest, best value flowers available in the UK which is probably why we've grown so quickly and customers come back again and again. But we also want to service the business sector – eg people regularly sending flowers for birthdays or t...