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Where ASOS Get's Its Traffic From
Thu, 5 Apr 2007 20:00:53
Again, looking at the March Hitwise newsletter there's an great piece about social networking sites and fashion retailers.The text from the email is (I hope they don't mind):TopShop.co.uk and ASOS.com received more than twice as much traffic from MySpace than from MSN and Yahoo! Search combined in the week ending February 24. The #2 source of UK visits to TopShop.co.uk was MySpace, accounting for 5% of traffic. MSN UK Search and Yahoo! UK Search each accounted for just over 1% of visits, whilst MySpace was the #5 source ofvisits to ASOS.com. Visits from MySpace to TopShop.co.uk are up five-fold year on year and up two-fold to ASOS.com.Although Miss Selfridge and New Look attract a similar demographic profile of young women, these websites do not enjoy the same volume of traffic from MySpac...
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