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Received this letter today from WHC

Open a new William Hill Casino account and claim £50 free.

Following feedback from our customers, a new account has been created with the aim of giving our customers an even better experience.

As you are one of our key members, we would like you to benefit from this new account. And as a token of our appreciation we will give you £50 free once you have bought £50 of casino chips using your new account. To claim your bonus please follow the simple steps detailed in the enclosed folder.

The new account features
*Faster payouts straight back to your credit or debit card
*New games such as progressive blackjack as well as casino tournaments
*One account for play in our Poker room, Sportsbook and Arcade.


A CD is included with the letter which you have to install and then create a new account from scratch.

This smells to me as an affiliate!

I presume that players you had under your affiliate accounts will now be lost as they open new accounts?

Do I have the right assumption?