IMHO - I think that conversions are low because browsers are becoming more savvy - that's to say that they are price comparing on the handset that they want and Mobile Shop / Fonetastic just aren't competitive.
On some deals they can be £40 - £80 more expensive on initial purchase price.
This does confuse me a little, MS are not a small outfit, and obviously put through the volume needed for decent network commissions. The only thing I can put it down to is that they work on a higher profit margin than other mobile retailers.
Andrew
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