There are points for and against, but personally I would prefer it being on at least two networks.
Since we are in a PBM (Performance Based Market). Networks should be relying on CPA rather than £300 per hour consultancy fees. I believe merchants and affiliates would be better looked after in order to establish a rapport and/or trust with that party, whther it be network / affiliate or network / merchant, effectively leading to a better service and better managed programs.
I don't disgaree with networks having an initial set up cost or monthly retainer, but the quotes are quite diverse and some are fairly excessive / extortionate which can be a barrier to entry.
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Last edited by Qui Gon Jinn; 27-06-04 at 12:57 PM..
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