We use four networks now on which to advertise Car Credit UK and Life180.
We haven't had to reduce commissions as a result, and it has meant that we receive at least 3 times as many leads as we would have done on one network.
The main advantage is that it gives our affiliates the choice of which network to use. Every network we use, one or more affiliates has a problem dealing with that network for some reason or another. In most cases they will just promote us on another network because the commissions are the same.
It also puts the onus on the network to work hard to keep its affiliates loyal and happy.
Mike.
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