Yep they have killed promotion of the £25 deal by the looks of it. It’s still on their site though if you look on the app info page. A & L have killed their cash intro deal completely recently, obviously First Direct no longer wants affiliates to push this angle.
At the end of the days it’s that much hassle moving an account they have to incentivise. Once they have the punter they are pretty much there for life. They make so much money over the life time of a customer even £25 + commission is the best deal they are ever going to get in terms of advertising.
What does this say to me? They don’t want to do business on the net. I bet they keep the emphasis on the £25 incentive for their direct marketing......
Last edited by harris1; 02-09-04 at 09:53 PM..
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