EPC stands for average earnings per 100 clicks (C being the Roman symbol for 100)
The rating illustrates the ability to convert clicks into commissions.
For affiliates (publisher) , a merchant's (advertiser) EPC shows how well that advertiser converts traffic into actual sales or leads.
EPC is published in two forms, 7-day and 3-month. So you can ascertain recent performance (7 day) or average performance over a longer duration (3 month).
It should only be used as a benchmark reference, but it does give a good guide to whether that program has the potential to be a good performer or not.
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