Hi AJ,
Here's just a few thoughts generally about incentives from merchants to affiliates based on my personal experience.
Incentives to top performing affiliates are great but I think it's also a smart move for merchants to offer incentives to encourage ALL affiliates to improve their performance. Todays minnows can be tomorrows top performers so perhaps offering incentives for the most improved affiliate or even a free prize draw for affiliates reaching an achievable target is worth considering.
I know I can improve my performance with most merchants to achieve targets with a bit of effort so this would appeal to me and many other affiliates much more than trying to become THE top performing affiliate.
I also know from experience there's simply no chance of becoming the top performing affiliate for most merchants in the short term so your prize is effectively not an incentive to me at all.
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