Agree with Joes comments totally, and have mentioned this to other merchants in the past, when they have asked me my views.
If its for top performing, then I tend not to bother to push any more than I do already, simply because I stand 0 chance when compared to sites that are already providing vast numbers of sales & leads.
Still its great to have communication from Merchants especially one that has donated to my wife fund-raising event - good on ya

Now we just need them all to offer a free £5 discount or something similar for us freebie/voucher sites
