Quote:
Originally posted by lakrasia
I disagree. The buyer may never have heard of the merchant - or even if the buyer has heard of the merchant, it's only because of the affiliate site's recommendation that they decided to go for that merchant rather than another.
I thought that's what affiliation was all about and of course the affiliate deserves the sale.
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We talking about the last method used to get to the site before the person buys something. Here is some examples of where the merchant has to pay out and some where they shouldn't/won't.
If an affiliate sends someone to a merchant site and then the following happen, they should pay for the sale to affiliates (if inside the cookie period).
- Customer returns to merchant site after seeing a TV, newspaper, magazine or hearing a radio advert.
- Customer joined merchant newsletter and couple of weeks later they email them about the site.
- Customer clicks on merchants PPC advert and then clicks on affiliates PPC advert then they should pay.
If an affiliate sends someone to a merchant site and then the following happen, they should NOT really have to pay for the sale to affiliates (if inside the cookie period).
- Customer goes of the site and then returns via another affiliates link, then the first affiliate doesn’t get the sale but the last one would.
- Customer clicks on several PPC adverts leading to the site, all different affiliates, then only the last one should get the sale (why because it's the last to send the person who buys rule).
- Customer clicks on affiliates PPC advert and then clicks on affiliates PPC advert then they should not have to pay. However if they not set-up local cookies and we no way of knowing for sure without it then they should be made to pay.
- Customer visit merchant with an affiliate on one network and then visits merchant from an affiliate on a second network then only the affiliate from the network that sent the customer last should get paid (i.e. the last affiliate to send the person gets paid regardless of network).
That's just a few examples however if anyone want to put up an another possible scenarios I be happy to let you know what I think is the right way for it to be dealt with and if any one disagrees lets here it as you never know there could be better ways to deal with stuff like this that no one has thought about.