Hmm, yes I got rather annoyed as well since its such a generic term, but your right the email was nicely worded and polite.
I can underdtand restrictions on 'oceanuk' as its their domain but 'ocean'
Still at least I can wham another furniture store using that keyword, beacause its hardly copyrightable - ah their loss not mine I spose. Although you're right they do convert on PPC so they can keep there other ads
in my inventory.