[Paul Wright]

I've always reported what I consider to be the true EPC...

Earnings/click = EPC

This obviously is a lot lower than the CJ and POR method of reporting which is to represent this figure as a multiple of 100.

(earnings/clicks)*100 = EPC

Anyway...

Recently I’ve taken on a whole batch of additional reporting which uses the second method. Simple question is which method would you choose so that all reports conform to at least one standard.

I don’t think it really matters, but I thought I’d throw it out there just out of interest and see if there was a general sway to a particular method.

Cheers
Paul.