[Helen]

hi,
the content unit has been designed to focus on 4 core promotions within one creative space not as one unit with titles supporting the voucher promotion. the 4 promotions are as follows

1) Voucher offer where there is a clear click to go shopping link
2) DVD titles which are currently bestsellers or getting TV advertising
3) Free Delivery
4) Title promotion e.g. Bambi with free toy next month it focusses on our Disney Treasure releases.

This is a new unit and we will be looking closly at the stats and response rates. Initial user testing did seperate the voucher promotion to the title promotions.

If you have any more questions or would like to discuss offline please email me

Thx
Helen