[Jodie]

Thanks for the feedback on the conversion rates. Elephant do have a great reputation for cheap insurance making their conversion rates excellent. This coupled with the £18 commisions makes it well worth promoting.

I take on board your comments on bidding . Elephant can control bidding on brand terms, related terms and mispells - so its important that we adhere to their guidelines.

We will be reviewing the campaign in a month where we will strongly advise that they allow bidding under the guidelines not to bid above the merchant. As you pointed out this will prevent competitors bidding on their name.

We will keep you posted on any bidding developements.