Looks like Google had an algo change on Thursday, which has resulted in a traffic loss of upto 60% on my site. Over Easter weekend, it is difficult to assess full impacts, but initially this is looking worse than December's update, which hit us for about 6 weeks.
For now, I
am just going to sit this one out, as I
am trying a number of ways to develop a "Google insurance policy" to be able to reduce our dependence on their organic search listings.
I
am working on:
Some highly focussed PPC
Maximising revenue to enable more PPC by raising RPV towards 15p (long term target)
Diversifying revenue from flights to hotels & car hire, which generally have higher EPC
Roll out of more database driven pages which are easier to update
News section with 2-3 new stories per day
Building up a mailing list, forum etc
PR strategy to become more widely quoted on aviation matters
Have I missed anything?