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What does using "keyword" & [keyword] in adwords do.
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13-04-05
David Bowley
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Join Date: Sep 2004
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The more precise you are (Exact and Phrase matching) then the less inpressions you get, but more targeted clicks. The less precise you are (Broad mathes) the more impressions you'll get, but maybe a lower CTR and less targetted traffic.
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