If you feel there is a problem, please do come to me directly.
I check here as often as I can, but a direct email to me will be much more effective.
As far as I can see (and Tradedoubler have confirmed) the creatives are correctly set up and are clicking and tracking well. Sales are indeed coming through but the CR is much lower than I would have hoped (CTR is high).
I have updated the landing pages, and hope this will make a big difference. Also, the new dedicated landing page should soon be live. I
am certain this will have a huge positive impact on CR.
Please keep an eye on your CR through the new Axel F banners today and see if things pick up. I
am confident that this will be the case.
Any comments on how to maximise the Axel F phenomenon, please make them known. Let's work together to make it as effective as possible.
Matt