Could someone explain what these mean on the
TD site please.
On some programs the EPM is nought but on others there's a value, now I take this to mean, that per 1000 possible impressions of an ad the average network wide is the value stated for that graphic. So why on one merchant would that be nought throughout? yet and moving on to EPC, it shows an amount not calcuable to the amount of 100 x the individual lead?
Which makes me ponder EPC.
So with EPC, when it's per 100 clicks, how do they get a value which is wholly greater than the actual revenues possible. Is it more a case of that the Average Paid EPC, has nothing to do with 100 clicks and rather the average monthly revenue for that program network wide? 'cause it can't be reflective of 100 clicks.
Plus what exacty is 90th EPC? I ask these questions because hopefully I can spend several hours going through all the programs seeing what works well and what doesn't and concentrate my efforts and getting a piece of the pie.
Examples:
Look at Samsung EPC and EPM, then JackpotJoy EPC and EPM - more confusing because it's a shared rvenue program as well. Then look at Jamster EPM and EPC. It's got me confuddled. If EPC doesn't mean EPC, why do they call it EPC when I always thought it was reflective of 100 clicks.
I can be dopey....