Hmm, well spotted.
Some example figures to stop others having to look...
Screen Select pay £10/click. Average paid EPC £12354.04 or £123.54/click.
I expect it will be something to do with
TD not counting all clicks. I've got quite a few programs generating sales that never report any clicks. If a big PPC users clicks weren't being counted it could cause the results.
As for 90th EPC, this was the original response
Quote:
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The 90th percentile is the smallest number that is greater than 90 of the numbers in a given set. The smallest EPC of the top 10%
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Assuming they mean top 10% of EPCs, rather than top 10% of earners, then 10% of affiliates have an EPC equal to or higher than the figure show, 90% have a lower one - so you're doing well if you get anywhere near that figure.
Taking Screen Select again, they have a 90th EPC of 246.55. So you know that the top 10% convertors a doing a sale for every 4 clicks or better. But it doesn't tell me much about what performance I could expect - It would be more useful to me to show the commission rates on the search results screens than the EPCs