Just so it’s clear here, I
am NOT saying this keyword was in the account. What I
am saying is because Google done a match and displayed it, the Affiliate didn’t know his advert was showing on the other brand, that can’t be right.
While the Affiliate can add negative keyword in to stop it, he can only do that when he knows about it and that’s why should not be kicking folk form programs until they have had a chance to put their case across.