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Old 25-04-07
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  Google Checkout - For Merchants

Several questions here aimed at merchants but can be replied to by anybody.

1. Have any merchants calculated pre & post free period how much money they would save, if any?

2. How reliable is it / will it be to existing method?

3. What are the advantages a merchant sees with Google Checkout over others?

4. What are the disadvantages a merchant sees with Google Checkout over others?

5. Do any merchants have a fear that their natural listings will be lowered if they don't incorporate Google Checkout?

6. Will the Google Checkout logo attached to advert increase or decrease CTR (click thru rate) and will this increase CR (conversion rate) or just increase ad spend?

7. Are merchants inclined to change their checkout procedures for the sake it being Google. In other words .. If It Ain't Broken Why Fix It?
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